Optical Illusion Shelving

The Concave Bookcase by Joined + Jointed Seems Out of the 'Matrix'

The Concave Bookcase looks like something that was created for the 'Matrix' trilogy. The film is known for its reality bending scenes and that is exactly how these shelving units could be described. Yet the Concave Bookcase's illusory existence is due entirely to its design and not the idea that the world is simply a fabricated reality.

Designed by Simon Pengelly of Joined + Jointed, a design collective based in London, England, the Concave Bookcase appears to bend outwards. When flanking interior of a living room, it gives the perception that a person is gazing at the scene through a fish eye camera lens. Although relatively simple, the Concave Bookcase has been transformed from a utilitarian piece of furniture into something a lot more exciting and mysterious. It is made out of walnut.

Illusion Furniture
There is potential for manufacturers to design more furniture pieces that use optical illusions to create surprising effects.
Multi-function Design
Designers can innovate products that serve more than one purpose, such as furniture that is both decorative and functional, like the Concave Bookcase.
Experimental Materials
Using innovative materials in furniture design can create pieces that are unique and draw attention, such as the walnut used in the Concave Bookcase.

Who This Affects Most

Furniture Manufacturing
Companies that produce furniture can incorporate optical illusions, multi-function design, and experimental materials into their products to differentiate themselves in the market.
Interior Decoration
Interior designers can use illusion furniture to create visually dynamic spaces that make a statement.
Home Improvement
Retailers that specialize in home improvement products can stock illusion furniture to cater to customers who enjoy unusual and creative pieces.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 86%
Freshness 8%

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