To advertise fashion is essentially to sell a lifestyle, and the Complot AW11 campaign succeeds to entice consumers with a liberating way of life. The foxy brunette Tallulah Morton is the perfect face for the line, exuding a fierce freedom within these photos and the short film.
Directed by Brian Kazez and Milton Kremer, the video shows the model rocking out on a guitar, dancing energetically and swaying on a swing set lightheartedly. Tallulah wears diverse combinations of chic alternative garments that mix nautical shirts and captain hats with constable jackets and leopard print robes.
Exuding such spirited scenes and dressed so dynamically, models in the Complot AW11 campaign advertise the freedom of creativity in all aspects of being. From fashion, to music, to the leisurely country lifestyle, this marketed collection is absolutely liberating.