Complexity Becomes the Newest Halo Championship Partner Team
Kanesa David — November 11, 2022 — Tech
References: complexity.gg & esportsinsider
Complexity Gaming, a North American esports organization, has joined the Halo Championship Series (HCS) as a new partner team. Complexity will work alongside Halo developers 343 Industries to introduce in-game goods and equipment and a future HCS event. The HCS stated earlier this year that it would be extending its partner team program, offering up to three teams the chance to participate.
The event recently concluded its inaugural competitive season with the Halo World Championship after the release of Halo Infinite. After beating Cloud9 in the championship match, OpTic Gaming was awarded the winning title and a cash prize of $400,000.
“Halo is a historic franchise with a highly engaged global fanbase that adds to Complexity’s large following, which has grown tenfold in the past 18 months. [...] Our teams and content creators are reaching more people than ever before, and brands are taking notice. We are proud to have been selected to join HCS and we are excited by the many opportunities that are available to partner teams,” said Justin Kenna, CEO of GameSquare Esports.
Image Credit: Complexity Gaming
The event recently concluded its inaugural competitive season with the Halo World Championship after the release of Halo Infinite. After beating Cloud9 in the championship match, OpTic Gaming was awarded the winning title and a cash prize of $400,000.
“Halo is a historic franchise with a highly engaged global fanbase that adds to Complexity’s large following, which has grown tenfold in the past 18 months. [...] Our teams and content creators are reaching more people than ever before, and brands are taking notice. We are proud to have been selected to join HCS and we are excited by the many opportunities that are available to partner teams,” said Justin Kenna, CEO of GameSquare Esports.
Image Credit: Complexity Gaming
Trend Themes
1. Esports Partnerships - With the increasing popularity of esports, partnerships between esports teams and game developers offer opportunities for in-game branding and marketing.
2. Growth of Halo Championship Series - The extension of the Halo Championship Series partner team program provides opportunities for new esports teams to enter the market and for established teams to expand their reach.
3. In-game Sponsorships - The introduction of in-game goods and equipment by partner teams provides opportunities for new revenue streams and marketing for both esports teams and game developers.
Industry Implications
1. Esports - Esports teams and game developers are partnering to drive growth and revenue in the esports industry through in-game branding and marketing.
2. Gaming - Partnering with esports teams provides opportunities for game developers to increase engagement, revenue, and visibility within the gaming industry.
3. Marketing - The growth of esports and the extension of partnership programs provide marketing opportunities for brands to reach a highly engaged global fanbase through in-game sponsorships and advertising.
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