Shikenso Analytics, a German esports data collection company, has partnered with Complexity Gaming, a North American organization, to deliver AI analysis tools. This partnership will revolve around tracking brand exposure across its various social media platforms and channels, allowing the company to better predict marketing campaigns that involve social media posts and video content.
Shikenso's advanced analytics tools meticulously monitor live streams and social media posts to identify and evaluate branded content, such as sponsor logos and advertisements. By leveraging these detailed insights, Complexity can gain a comprehensive understanding of the exposure and impact its channels provide for corporate partners while also providing them with a deeper understanding of how to navigate future partnerships.
Previous partners of Shikenso include PGL, Team Liquid, GIANTX, and other esports companies.
Image Credit: Shikenso Analytics, Complexity Gaming
What Makes This Trend Stand Out
- AI-powered Brand Monitoring
- Enhanced AI tools track and analyze brand exposure during live streams and on social media.
- Data-driven Marketing Strategies
- Comprehensive analytics improve predictive capabilities for social media campaigns.
- Collaborative Esports Analytics
- Partnerships in the esports sector utilize advanced data tools to optimize brand partnerships.
Sectors Adopting This
- Esports
- Adoption of AI analytics offers deeper insights into brand visibility and audience engagement.
- Digital Marketing
- Advanced data collection aids in refining content strategies and campaign effectiveness.
- Artificial Intelligence
- AI analytics serve as pivotal tools for evaluating and enhancing social media content impact.
