Atlas taps adidas for the new 'Forum 84 ADV' silhouette, an eco-friendly style with a court-inspired design. Atlas covers the shape in a subtle color scheme and incorporates slanted Atlas lettering below the ankles, sitting beside orange windows with a canvas filling. The "Cloud White" leather uppers' crisp appearance is captivating, drawing attention to the colored elements throughout the shoe. The medials have the Three Stripes branding that has become synonymous with adidas, while the heel counters and inside quarters are decorated with geometric 'Court Green' details.
Atlas delivers its collaborative sneaker inside a pixelated green box with dual logos and an endearing catchphrase. On March 18, the sneaker will sell for $110 USD through adidas, Atlas, and a few more shops.
Image Credit: Atlas, <a rel='nofollow' href='https://hypebeast.com/2023/3/atlas-skateboarding-adidas-forum-84-adv-collabora-release-info-hq6996'>hypebeast</a>, <a rel='nofollow' href='https://www.adidas.com/us'>adidas</a>
Why This Trend Is Growing
- Eco-friendly Sneakers
- There is an opportunity in creating eco-friendly and sustainable products with designs that appeal to consumers.
- Color-accented Shoes
- Incorporating subtle pops of color in shoe designs provides a fresh take on classic styles.
- Collaborative Footwear
- Collaborating with like-minded brands can create unique and limited edition products that appeal to a dedicated fan base.
Industries Being Reshaped
- Fashion
- The fashion industry can explore sustainable materials and collaborate with other brands to create fresh products.
- Athletic Footwear
- Athletic shoe companies can incorporate eco-friendly materials and color accents to their designs.
- Retail
- Retailers can leverage exclusive collaborations and environmentally conscious designs to attract customers and drive sales.
