The Common's SS 2015 collection was inspired by the clean lines and minimalist aesthetic of the late 1990s. However, despite the origins of Saif Bakir and Emma Hedlund's inspiration, the designs are still progressive and future-oriented. The Swedish designers prove that while the past may inspire us, we must continue to move forward.
Hedlund and Bakir paid special attention to the textures and fabrics. The line is generally comprised of metallic silver constructions, clean whites and super faded denim. One of the stand out pieces is a pale grey biker jacket constructed from tumbled leather for a worn-in look and feel.
Overall, the Commons SS 2015 collection is perfect for those who prefer a simple and uncluttered personal style.
Key Themes Behind This Trend
- Minimalist Fashion
- Disruptive innovation opportunity: Develop eco-friendly and sustainable minimalist clothing lines.
- 90s-inspired Fashion
- Disruptive innovation opportunity: Integrate augmented reality technology to enhance the 90s nostalgic fashion experience.
- Future-oriented Fashion
- Disruptive innovation opportunity: Combine futuristic designs with smart textiles to create technologically advanced clothing.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Implement 3D printing technology to revolutionize the fashion manufacturing process.
- Textile
- Disruptive innovation opportunity: Develop sustainable fabric alternatives to meet the growing demand for eco-friendly fashion.
- Augmented Reality
- Disruptive innovation opportunity: Create immersive AR fashion experiences through virtual fitting rooms and digital clothing try-on.
