Colourpop's New Collection is Nostalgic and Vibrant
Ellen Smith — May 20, 2019 — Fashion
Watermelon has long been associated with the summer season, making it the perfect fruit to inspire Colourpop's new collection, which features a youthful and nostalgic color palette that'll help anyone glow this summer season.
The expansive line offers eye shadows, lip glosses, serums, scrubs, highlighters and more. As its name suggests, the line features a largely red and pink colorway, eliciting a sense of boldness and vibrancy that's perfect as the temperature begins to warm up. The items in the palette feature fun names that reference the fruit, including 'Main Squeeze,' 'Best Served Chilled' or 'Sweetest Fling.'
Each piece in the line can be purchased individually, or bought in its entirety for $145.
Image Credit: Colourpop
The expansive line offers eye shadows, lip glosses, serums, scrubs, highlighters and more. As its name suggests, the line features a largely red and pink colorway, eliciting a sense of boldness and vibrancy that's perfect as the temperature begins to warm up. The items in the palette feature fun names that reference the fruit, including 'Main Squeeze,' 'Best Served Chilled' or 'Sweetest Fling.'
Each piece in the line can be purchased individually, or bought in its entirety for $145.
Image Credit: Colourpop
Trend Themes
1. Nostalgic Color Palettes - There is an opportunity for other beauty brands to tap into nostalgic color palettes that evoke a sense of youth and vibrancy.
2. Fruit-inspired Makeup Collections - Other makeup brands can explore creating collections inspired by different fruits to create unique and playful color stories.
3. Fun and Playful Packaging - There is room for innovative packaging designs that incorporate fun and playful elements to enhance the overall brand experience.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can leverage nostalgic color palettes and fruit-inspired collections to attract younger consumers and differentiate themselves in the market.
2. Packaging and Design - Opportunities exist for packaging and design companies to create innovative and engaging packaging solutions for beauty brands that want to stand out on the shelves.
3. Marketing and Advertising - The release of fruit-inspired makeup collections presents an opportunity for marketing and advertising agencies to develop creative campaigns that highlight the playfulness and vibrancy of these products.
3.5
Score
Popularity
Activity
Freshness