In a move to promote the new Dark Mode for the company's desktop web search platform, Google has substituted its colorful logo for a clean all-white version, according to 9to5Google.
Google's version for desktop intends to match the appearance already implemented in the Google Search mobile app's dark mode. Similar to dark modes across Google and numerous other apps, Google's desktop version converts the dark text and white background to gray text over top of a black background. As consumers continue to work from home, dark mode alternatives can help to reduce eye strain, improve device battery life, and improve visibility.
At the moment, the dark mode feature for desktop Google is currently being tested is not widely released to the public.
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Google Swapped Out Its Colorful Logo to Promote Its Dark Mode Feature
Riley von Niessen — December 16, 2020 — Tech