Golden Goose recently teamed up with Matchesfashion to design a luxurious pair of low-top sneakers, which are covered in colorful crystals. In recent years, sneakers have bridged the gap between athletic attire and high-fashion footwear. These quirky kicks demonstrates that shoes can be chic and comfortable at the same time.
The new capsule collection will launch in November and feature a fresh take on Golden Goose's signature 'Superstar' design. The luxurious low-top sneakers will feature a hard-worn white exterior and a suede star on the toe. The heel of each sneaker is adorned with colorful crystals in red, blue or pink. The idea behind the collection was to combine casual aesthetics with couture embellishments.
The crystal-covered sneakers will be available for purchase through Matchesfashion's website.
What's Driving This Trend
- Luxurious Athletic Footwear
- Opportunity for luxury brands to create high-fashion sneakers that bridge the gap between athletic attire and high-fashion footwear.
- Couture Embellishments
- Potential for fashion brands to incorporate couture embellishments, such as crystals, onto everyday footwear.
- Collaborative Capsule Collections
- Opportunity for brands to collaborate and create limited-edition collections that combine the aesthetics of multiple brands.
Who This Affects Most
- Luxury Footwear
- Disruptive innovation opportunity for luxury footwear brands to create unique designs that combine chic aesthetics with comfortable features.
- Fashion Accessories
- Potential for fashion accessory brands to explore incorporating couture embellishments, such as crystals, into their product lines.
- E-commerce
- Opportunity for e-commerce platforms to offer exclusive collaborations and limited-edition collections to their customers.
