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Cannabis-Inspired Fashion

The 'Cannabis Color' Line Celebrates Strains with Vibrant Pot Fashion

— June 2, 2015 — Fashion
'Cannabis Color' is an original indie pot fashion and art brand inspired by different marijuana strains. Colorful and flattering dresses, skirts, yoga pants, crop tops, tank tops, bags, swimwear, men's t-shirts, bags, cool socks and accessories by Cannabis Color are designed by Mel Gross, an artist and fashion designer from northern California.

Gross' vibrant and colorful designs are original botanical watercolor paintings, which are printed onto clothing using an advanced dye sublimation technique. Cannabis Color stands out from the rest with psychedelic designs that celebrate the many strains of the world's greatest plant, cannabis.

Be inspired by the beauty of cannabis and wear your favorite weed strain like Sour Diesel, Pineapple Express, Tangies, Cherry Kush, Super Lemon Haze and many more! Cannabis Color supports marijuana legalization and reform in the United States by donating a percentage of each sale to the Marijuana Policy Project.
Trend Themes
1. Cannabis-inspired Fashion - Opportunity for fashion brands to create clothing lines inspired by cannabis strains, tapping into the growing market of marijuana enthusiasts.
2. Dye Sublimation Printing - Disruptive innovation opportunity for printing companies to offer advanced dye sublimation techniques for printing original artwork onto clothing and accessories.
3. Supporting Cannabis Legalization - Opportunity for brands to align with cannabis advocacy groups and contribute a percentage of sales to support marijuana legalization and reform in the United States.
Industry Implications
1. Fashion - Fashion industry can explore the cannabis-inspired trend to create unique clothing lines and accessories.
2. Printing - Printing companies can capitalize on the demand for cannabis-inspired fashion by offering dye sublimation techniques for printing original artwork.
3. Advocacy - Advocacy organizations working towards cannabis legalization can partner with fashion brands and leverage the growing interest in cannabis-inspired fashion to raise awareness and funds.
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