The Social Colors website by 7span is a crowdsourced platform that offers designers and creative the ability to find out the color-coding numbers for various social media platforms. This is ideal for entrepreneurs and consumers looking to create complementary sites or extensions that still keep in the theme of the original.
Social media relies heavily on the interaction between consumers and the brand's design, making color an important aspect of brand recognition. The Social Colors site keeps a log of the brand colors of all social media and popular websites that have high traffic levels. This is ideal for designers and creatives to use so that in their own complementary designs they can create consistency and capitalize on the brand's already established recognizability.