The Social Colors website by 7span is a crowdsourced platform that offers designers and creative the ability to find out the color-coding numbers for various social media platforms. This is ideal for entrepreneurs and consumers looking to create complementary sites or extensions that still keep in the theme of the original.
Social media relies heavily on the interaction between consumers and the brand's design, making color an important aspect of brand recognition. The Social Colors site keeps a log of the brand colors of all social media and popular websites that have high traffic levels. This is ideal for designers and creatives to use so that in their own complementary designs they can create consistency and capitalize on the brand's already established recognizability.
Key Themes Behind This Trend
- Color-coding
- Color-coding tools are gaining in popularity to help designers and creatives create complementary designs.
- Crowdsourcing
- Crowdsourced platforms like Social Colors are becoming more common as a way to gather information and resources.
- Brand Recognition
- The importance of brand recognition has led to a trend in utilizing color-coding for consistency across different platforms.
Where This Applies
- Graphic Design
- The graphic design industry can benefit greatly from color-coding tools like Social Colors for creating consistency in brand recognition.
- Social Media Marketing
- Social media marketers can use Social Colors to help them create complementary designs that capitalize on brand recognizability.
- Web Development
- Web developers can utilize color-coding tools like Social Colors to ensure consistency in brand recognition on their sites and extensions.
