It's usually a really horrible experience for a brand when its ads (and subjects) are caught with poor photoshopping, but perhaps even worse is being seen with something stuck between your teeth, which is the message sent by this series of ads for Colgate dental floss in Brazil.
Showcasing images of terrible photoshop blunders -- see if you can spot them all! -- the ads say on the right of each image that not even a horrible photoshop error will draw more attention "than a mouth without care."
Created by Y&R Brazil, these Colgate dental floss ads are a clever play on the plethora of photoshopping problems consumers have been seeing in advertising and magazines over the past few years.
Why This Trend Is Growing
- Photoshop Blunders
- Opportunity to develop innovative editing tools and software that prevent or correct photoshop errors.
- Dental Care Awareness
- Potential for disruptive technologies to raise awareness about the importance of dental care and oral hygiene.
- Authentic Advertising
- Opportunity to create more genuine and relatable advertising campaigns that resonate with consumers.
Industries Being Reshaped
- Graphic Design and Editing
- Innovative tools and software in the graphic design industry can prevent and correct photoshop errors.
- Dental Care
- Disruption in the dental care industry through the development of new products, services, and technologies for oral hygiene.
- Advertising and Marketing
- Emergence of more authentic and relatable advertising campaigns by leveraging real-life scenarios.
