In an effort to raise funds for charities, Sistering – the "multi-service agency for at-risk, socially isolated women and trans people in Toronto who are homeless or precariously housed" – is once again launching the Coldest Night of the Year Walk. Participants can walk virtually with the charity on February 20, 2021, in a COVID-safe, family-friendly way.
To stay safe amid COVID-19, this year's walk will be a self-organized micro-walk either alone or those in your bubble. Participants need to map out a safe 2-5 km route, and most importantly, find sponsors to donate funds for your effort.
All funds will go to charities that serve "hungry, homeless, and hurting people in [the Toronto] community." Walkers who raise $150 (or $75 for participants under the age of 18 ) will receive a CNOY toque.
Image Credit: CNOY Note: These images were taken before COVID-19
Why This Trend Is Growing
- Virtual Walks
- The shift to virtual walks provides opportunities for charities to reach a wider audience and adopt new fundraising strategies.
- Crowdfunding for Charities
- Crowdfunding for charitable events like walkathons is a trend that allows more people to participate in philanthropy and gives charities the means to raise more funds.
- Individualized Fundraising
- Individualized fundraising campaigns related to virtual charitable walks allow participants to tap into their social networks and create a greater impact through personalized campaigns.
Industries Being Reshaped
- Non-profit
- Non-profit organizations can leverage technology and virtual events to continue fundraising efforts despite physical restrictions and reach a wider audience.
- Social Media
- Social media platforms can provide a venue for individuals, organizations, and charities to promote their fundraising campaigns to a broader audience using personalized messaging.
- Virtual Event Platforms
- Virtual event platforms provide an opportunity for charities to engage with broader audiences in a safe and socially distanced manner, benefiting both charities and participants.
