Othership's first US location, designed by Futurestudio, aims to help busy New Yorkers relax and stay mindful. Guests are encouraged to connect with their emotions and build meaningful relationships through activities like a cold plunge, guided sessions, self-reflection, and group activities like breathwork, exercise, and live music.
What sets Othership apart from regular spas is its large 75-person sauna, private cold plunge area, unique tea lounge arranged around a fireplace, and special lighting. This modern bathing facility is designed to help improve mental well-being and create a sense of community through its innovative design that emphasizes the calming effects of nature.
Ali McQuaid Mitchell, the Founder and Creative Director of Futurestudio, designs innovative and immersive hospitality experiences. She is influenced by her love for art and travel, her formal education in Interior Design from the Florence Institute of Design International, and her history of working with forward-thinking clients, artists, and skilled artisans.
Image Credit: Othership
What's Driving This Trend
- Mindful Bathing
- Modern bathing facilities that emphasize mindfulness and emotional connection are transforming traditional spa experiences.
- Social Wellness
- Community-driven wellness practices, such as group activities and shared spaces, are fostering deeper social connections and mental well-being.
- Immersive Design
- Innovative design elements inspired by nature and art are creating uniquely calming environments in wellness spaces.
Who This Affects Most
- Wellness and Spa Industry
- Incorporating modern design and mindfulness practices into traditional spa services is enhancing mental health support.
- Interior Design
- The focus on creating immersive and aesthetically pleasing environments is redefining the functionality and purpose of interior spaces.
- Hospitality
- Unique and immersive hospitality experiences that emphasize relaxation and community are attracting new and discerning customers.
