Aaron Vale released an all-new collection for AVALE named "Cold City." In 2013, AVALE was founded by Vale in Luton with the vision to add an edge to staple closet pieces and deliver pure cut-and-sew outfits. The brand has developed to showcase Aaron's focus on essential design and his technical abilities. The revelation behind Cold City stems from Vale's background and upbringing, shining light upon challenging decisions that face the youth and the drought of opportunity. Vale highlights the juggle of choice between choosing a 9-5 job and pursuing entrepreneurship or giving up through his new collection of 13 pieces.
Cold City is made in Britain and is strongly inspired by the bold graphics of Japanese streetwear. The collection features hoodies, t-shirts and statement denim pieces.