Morning Coffee Subscriptions

Clean the Sky - Positive Eco Trends & Breakthroughs

CupsTelAviv Provides Free Coffee to Members in Participating Venues

— April 20, 2013 — Lifestyle
Following the rising loyalty scheme trend, Israel-based CupsTelAviv is a coffee subscription service that provides its members with daily coffee at various independent venues. The use of it is also eased with a partnering app that leads the users to the nearest venues that are participating in the CupsTelAviv subscription.

The subscription idea is smart because just like the tampon subscriptions, it addresses a commodity that most people invest money in regardless, on a daily basis.

The subscription is profitable for businesses as well due to the food sales that they eventually make by providing the free coffee. It is possible to see a quick rise in coffee subscription services in the near future.

Trend Themes

  1. Rising Loyalty Scheme Trend — The subscription idea addresses a commodity that most people invest money in on a daily basis.
  2. Coffee Subscription Services — There is a potential for a quick rise in coffee subscription services in the near future.
  3. Commodity Subscriptions — The success of tampon subscriptions indicates the potential for subscription models for other daily commodities.

Industry Implications

  1. Coffee Shops and Cafes — Coffee shops and cafes can benefit from partnering with coffee subscription services, increasing foot traffic and potential food sales.
  2. Food and Beverage Industry — The rise of coffee subscription services presents opportunities for the food and beverage industry to explore new revenue streams and partnerships.
  3. Mobile App Development — Developing mobile apps to facilitate the use of coffee subscription services can be a lucrative opportunity for mobile app developers.
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