Following the rising loyalty scheme trend, Israel-based CupsTelAviv is a coffee subscription service that provides its members with daily coffee at various independent venues. The use of it is also eased with a partnering app that leads the users to the nearest venues that are participating in the CupsTelAviv subscription.
The subscription idea is smart because just like the tampon subscriptions, it addresses a commodity that most people invest money in regardless, on a daily basis.
The subscription is profitable for businesses as well due to the food sales that they eventually make by providing the free coffee. It is possible to see a quick rise in coffee subscription services in the near future.