Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

CupsTelAviv Provides Free Coffee to Members in Participating Venues

 - Apr 20, 2013
References: new.cupstelaviv & springwise
Following the rising loyalty scheme trend, Israel-based CupsTelAviv is a coffee subscription service that provides its members with daily coffee at various independent venues. The use of it is also eased with a partnering app that leads the users to the nearest venues that are participating in the CupsTelAviv subscription.

The subscription idea is smart because just like the tampon subscriptions, it addresses a commodity that most people invest money in regardless, on a daily basis.

The subscription is profitable for businesses as well due to the food sales that they eventually make by providing the free coffee. It is possible to see a quick rise in coffee subscription services in the near future.