Cocktail culture is a thing and the Hendrick's Gin x Karamo Brown partnership delightfully showcases this in a classy and refined manner. The result is a range of digital content that builds on sophisticated notions and offers useful information to the consumer.
While Hendrick's Gin focuses on cocktail culture, Karamo Brown — known as the culture expert from popular TV series 'Queer Eye,' contributed with style tips. A first of its kind partnership, the campaign highlights the productive interaction between Hendrick's Gin Brand Ambassador, Mattias Horseman, and Karamo Brown.
One of the featured pieces of content shows a cocktail demonstration of the tasty Cucumber 75 — inspired by the iconic French 75 drink. Another noteworthy campaign interaction is a conversation between the two gentleman which centers around personal style and confidence.