When travelling, one thing is for sure, an individual does not have to worry about having to search for a can of coke, and if visiting Tel Aviv, one must look out for this amazing Coca-Cola ‘Recycled Safari’ exhibit. Featuring dolphins, a gorilla and a few other animals, these models are all constructed from used Coca-Cola packages. They are extremely colorful and really show that the company takes the recycling of its vast array of products to heart.
Coca-Cola can be found virtually anywhere and that means an equal amount of waste can be found as well; however, the company splices this concept with this safari. Putting a heavy importance on the well-being of Mother Nature while simultaneously producing the most sought-after drink in the world is no easy feat, but Coca-Cola conquers it with this installation.
What Makes This Trend Stand Out
- Recycling Art
- Creating art and installations from recycled materials in an effort to promote sustainability.
- Branded Installation
- Brands creating interactive and visually appealing installations to promote their products and message.
- Eco-friendly Packaging
- Increasing usage of eco-friendly and recyclable packaging materials.
Sectors Adopting This
- Beverage Industry
- Opportunities for the beverage industry to invest in sustainable packaging and promote recycling efforts.
- Art Industry
- Opportunities for the art industry to create eco-friendly installations and promote sustainability.
- Marketing and Advertising Industry
- Opportunities for marketing and advertising professionals to create branded installations highlighting a company's commitment to sustainability and eco-friendly initiatives.
