The Coach 'Take Preppy' editorial in Popeye's Magazine provides a brand new look for this line of accessories.
The magazine spread captures smart, conservative looks for the today's prepsters, presenting the model in black-framed glasses and schoolboy blazers. The featured Coach bags match this traditional look with their 'C'-patterned, dark brown leather. The Coach 'Take Preppy' photoshoot really drives home the classic preppy look.
Implications - While grunge and rocker styles dominated the fashion industry and runways for an extended period of time in the 90s, conservative, preppy and polished looks are beginning to generate more praise and popularity. It is not only considered imperative to have respected education within society today, but it also considered sophisticated and indicative of affluence. Styles that represent a consumer as well-educated, put-together and polished will appeal to a wide variety of customers.
More Stats +/-
Clean-Cut Fall Menswear
Geek-Chic Fall Fashion
Preppy Bow-Tie Bras
Messy Preppy Pompadours
Old School Prepster Shoots
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Coach 'Take Preppy' Editorial Emits a Brainy Vibe
- By: Summer LuuOct 15, 2010 Updated: May 31 2011