The Coach Saint James Summer 2013 collection is not being showcased in a traditional way. In place of a statuesque model is a fashionable paper doll that happens to sport a wardrobe that most people would give their right arm for. A feminine mix of Coach's American aesthetic and Saint James' historic, naval-inspired pieces, the outfits are perfect for a romantic getaway in Europe or even the Caribbean.
Created by Brooklyn artist Kristin Eddington, the Coach Saint James Summer 2013 lookbook is full of bright colors, which accent the striped and navy blue designs beautifully. The catalog is so creatively executed, it will whet women's appetite to check out the pieces showcased in person. As cute as the paper renditions are, only real-life sizes and soft cloth will satisfy consumers.
Key Themes Behind This Trend
- Fashion Lookbooks
- Opportunity for brands to showcase their clothing collections in creative and engaging ways, using unconventional models like paper dolls.
- Artistic Collaborations
- Artists partnering with fashion brands to create unique and visually appealing lookbooks that captivate consumers' attention and enhance brand awareness.
- Colorful Catalogs
- The use of vibrant colors in fashion catalogs to evoke emotions, attract attention, and inspire customers to explore the brand's offerings further.
Where This Applies
- Fashion
- Fashion brands can disrupt the industry by reimagining traditional lookbooks and incorporating artistic elements to create memorable experiences for customers.
- Art
- Artists can find new avenues for showcasing their talent by collaborating with fashion brands to design visually appealing lookbooks that fuse fashion and art.
- Printing and Publishing
- Printing and publishing companies can capitalize on the demand for visually stunning and innovative catalogs by offering services that help brands create unique and eye-catching lookbooks.
