Chocolate-Inspired Tonal Sneakers

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Reebok Launches a Rich Tonal Version of the Club C Sneaker

— September 18, 2020 — Fashion
New York-based brand Adsum works in collaboration with Reebok to launch a new iteration of the Club C sneaker model by Reebok. The classic silhouette is made for tennis purposes but this time around, the duo unveil a tonal option that is made inspired by chocolate.

This marks the second time the two brands work together and imagine the footwear to take a new route. The monotone design is replaced by a dark chocolate brown complete with subtle details throughout. The outsole is made from rubber materials and boasts a semi clear look to it as a nod to the gum soles often used during the 70s and the 80s. The update also readily prepares for the Fall season in mind to offer a warm tonal version to pair with autumn clothing.

Image Credit: Adsum

Trend Themes

  1. Tonal Footwear — Opportunity for designers to experiment with tonal inspirations for footwear to appeal to individuals seeking unique designs.
  2. Collaborations with a Twist — Opportunity for brands to collaborate and create alternate versions of classic designs to gain the attention of consumers looking for exclusivity.
  3. Nostalgic Revival — Opportunity for designers to revive classic silhouettes and designs with a modern twist, to attract consumers seeking nostalgic products with a modern interpretation.

Industry Implications

  1. Fashion — Innovative designers in the fashion industry can use this trend to create unique, nostalgia-inspired footwear to attract consumers seeking exclusive designs.
  2. Retail — Retailers can use this trend to collaborate with brands and create exclusive designs that appeal to consumers seeking unique and exclusive footwear.
  3. Manufacturing — Manufacturers can use this trend to experiment with new materials and designs to create unique footwear, appealing to consumers seeking retro-inspired designs.
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