New York-based brand Adsum works in collaboration with Reebok to launch a new iteration of the Club C sneaker model by Reebok. The classic silhouette is made for tennis purposes but this time around, the duo unveil a tonal option that is made inspired by chocolate.
This marks the second time the two brands work together and imagine the footwear to take a new route. The monotone design is replaced by a dark chocolate brown complete with subtle details throughout. The outsole is made from rubber materials and boasts a semi clear look to it as a nod to the gum soles often used during the 70s and the 80s. The update also readily prepares for the Fall season in mind to offer a warm tonal version to pair with autumn clothing.
Image Credit: Adsum
Why This Trend Is Growing
- Tonal Footwear
- Opportunity for designers to experiment with tonal inspirations for footwear to appeal to individuals seeking unique designs.
- Collaborations with a Twist
- Opportunity for brands to collaborate and create alternate versions of classic designs to gain the attention of consumers looking for exclusivity.
- Nostalgic Revival
- Opportunity for designers to revive classic silhouettes and designs with a modern twist, to attract consumers seeking nostalgic products with a modern interpretation.
Industries Being Reshaped
- Fashion
- Innovative designers in the fashion industry can use this trend to create unique, nostalgia-inspired footwear to attract consumers seeking exclusive designs.
- Retail
- Retailers can use this trend to collaborate with brands and create exclusive designs that appeal to consumers seeking unique and exclusive footwear.
- Manufacturing
- Manufacturers can use this trend to experiment with new materials and designs to create unique footwear, appealing to consumers seeking retro-inspired designs.
