The Close Up Liquifresh campaign sets the record straight in a very blunt way, “No one needs to know what you’ve been eating.” It's true. It is common sense and courtesy that people would take care of their smelly breath before interacting with the world after eating and this product helps in that regard. Eliminating the stench of a person's last meal has never been easier.
Conceived and created by BorghiErh / Lowe, an ad agency based in Sao Paulo, Brazil, the Close Up Liquifresh campaign creative and clever. It takes the idea of a tongue piercing and melds it with the image of everyday smelly foods such as cheese and garlic. Fun and playful, the Close Up Liquifresh campaign was art directed by Daniela Albuquerque.