Through the Cloosiv app, users can place mobile to orders to smaller coffee shops. Mobile coffee ordering has become popular for major chains like Starbucks, and now customers can use that convenience to smaller stores as well. The app shows users coffee shops closest to them, it also shows a store menu and allows users to order through the app. There is also a rewards program users can access. Similar to the Starbucks app, Cloosiv encourages users to pre-load money into an in-app wallet. However, the Cloosiv app also allows users to single purchases.
The app is only available in select locations in San Francisco with plans to grow. However, Cloosiv has already processed over 35,00 orders, which totals at $250,000 of revenue for the coffee shops.
Image Credit: Cloosiv
Key Themes Behind This Trend
- Mobile Coffee Ordering
- Disruptive innovation opportunity: Develop an app that enables users to place mobile orders for coffee at smaller, independent coffee shops.
- In-app Wallets and Rewards Programs
- Disruptive innovation opportunity: Create an app that integrates an in-app wallet and rewards program to incentivize customer loyalty and increase repeat purchases.
- Expanding Small Business Services
- Disruptive innovation opportunity: Build a platform that expands mobile ordering services for small businesses in various industries, not just coffee shops.
Where This Applies
- Coffee Shops
- Disruptive innovation opportunity: Implement mobile ordering technology to streamline operations and enhance customer convenience at independent coffee shops.
- Mobile App Development
- Disruptive innovation opportunity: Innovate and develop mobile apps that connect users with local businesses for convenient and efficient transactions.
- Retail and Service Industry
- Disruptive innovation opportunity: Integrate mobile ordering and payment solutions into retail and service businesses to optimize customer experience and increase revenue.
