Shiseido boasts its Clear Sunscreen Stick SPF 50+ to consumers who are looking for an efficient way to protect their face and body on the go. Due to its compact size, the product can easily fit in a small purse or a pocket, allowing individuals to rest assured that they will never go unprotected in the sun by accident.
The formula "creates an invisible, lightweight protective ceil hat becomes more effective in water and heat offering invisible UV protection for the face and body." This is due to an innovative technology, included in the product, called the WetForce x HeatForce. Additionally, the brand strengthens the product performance by including SynchroShield™. The Clear Sunscreen Stick provides water-resistant protection for up-to 80 minutes.
Image Credit: Shiseido
Why This Trend Is Growing
- Water-resistant Sunscreen Stick Trend
- Sunscreen sticks with improved water resistance are gaining popularity in the personal care industry.
- Compact Sun Protection Trend
- Sunscreen products that are compact and easy to carry are becoming more popular amongst consumers.
- Innovative Sunscreen Technology Trend
- Sunscreen products that incorporate innovative technologies such as WetForce x HeatForce and SynchroShield are gaining traction in the market.
Industries Being Reshaped
- Personal Care Industry
- The personal care industry can benefit from investing in research and development to create water-resistant, compact, and innovative sunscreen products.
- Travel Industry
- The travel industry can tap into the trend of compact sun protection by offering mini sunscreen products in their travel-sized toiletries.
- Sports and Fitness Industry
- The sports and fitness industry can benefit from incorporating water-resistant sunscreen sticks into their active wear product lines as a convenient and effective form of sun protection.
