Fortitude Health is expanding 'ISO Nova' with 'Orange Pineapple,' a third flavor that gives its clear plant protein powder a tropical option for plant-based consumers seeking a lighter drink than a shake. The Canadian brand built the line around hydrolyzed pea protein for a dairy-free, transparent, juice-like format.
Orange Pineapple is the first ISO Nova flavor to move away from berry-led profiles, so the line now reaches users looking for a broader fruit taste rather than another tart variation. Sold in 25-serving tubs, it retains the same everyday format for repeat use as it rolls out to retailers in Canada.
In Canada, ISO Nova widens what plant-based buyers can expect from protein powder by treating it more like a flavored drink than a shake. The clear, juice-like format helps Fortitude Health compete on texture and taste, not only on its use of pea protein.
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What's Driving This Trend
- Clear Plant Protein
- Transparent, juice-like protein formats are reshaping plant-based nutrition by offering lighter textures that compete with traditional dairy-based shakes.
- Tropical Functional Flavors
- Fruit-forward profiles such as orange pineapple create whitespace for wellness brands to make daily supplements feel closer to refreshing beverages.
- Hydrolyzed Pea Innovation
- Advanced pea protein processing supports smoother, clearer formulations that broaden appeal beyond conventional vegan protein users.
Who This Affects Most
- Sports Nutrition
- The category is being expanded by clear plant-based powders that deliver performance benefits in formats suited to everyday hydration routines.
- Functional Beverages
- Powdered supplements with juice-like taste and appearance blur category lines between protein nutrition and ready-to-mix refreshment.
- Plant-based Foods
- Dairy-free protein products with improved flavor variety and texture signal new growth potential for consumers seeking alternatives without compromise.
