Fashion editors Bay Garnett and Emma Elwick collaborate to present 'Clean Getaway' in Vogue UK. The 'More Dash Than Cash' editorial is featured in the July 2010 issue of the British fashion magazine.
Starring model Jacquetta Wheeler, 'Clean Getaway' for Vogue UK features fashion trends such as blush body-conscious dresses, opaque metallics, lady-like luxury, tailored khakis, uptown utilitarianism and western menswear. Ami Sioux is behind the lens for this accessible studio shoot.
Implications - No longer looking for dark styles that stand out, consumers are attracted to more subtle ones. Designs that feature a softer aesthetic are appealing to those who want to maintain a more classic appearance.