The Facebook platform allows for classic, arcade-style games to benefit from social gaming design features.
For example, the recently released Foam Snake Frenzy, a branded entertainment initiative from Sensodyne iso-active, was inspired by the classic "snake" game. Social features included in this remake are a 'Challenge Friends' option that posts a challenge with your latest score to one or more selected friends' Facebook walls, and a scoreboard that shows both the 'Top 5 Overall Scores' and your 'Top 5 Friends Scores.' It basically takes the arcade experience of competing against friends for the highest score, and takes it online.
Foam Snake Frenzy on Facebook is highly re-playable, simply because it inspires old-fashioned, friendly competition.
The Foam Snake Frenzy game, developed by Sensodyne iso-active's agency Grey Canada, continues the brand strategy of launching an innovative product targeted at young women and men through digital branded entertainment experiences. They previously created iso3D, Canada’s largest ever outdoor branded 3D projection, during Nuit Blanche in Toronto.