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Glowing Sneaker Colorways

Reebok Reworks the Classic Leather 2.0 in Three Unique Colorways

— April 10, 2018 — Fashion
Sportswear label Reebok introduces three new colorways adorning its signature Classic Leather 2.0 sneaker silhouette. The new approach that the range of colorways take on is a glow in the dark concept. The new pack delivers high visibility by boating vibrant neon tones and luxe leather materials over the iconic sneaker design.

Two of the newest versions of the Classic Leather 2,0 are finished with a clean monochromatic detailing. One of the new colorways boast an all over neon color across the upper, highlighting the dynamics of the paneling. The neon yellow tones coat all of the colorway option's heel counters and all of the choices rests on top of white midsoles. Notably, the outsoles of the new sneakers are glow in the dark. The new glowing iterations are now available for purchase at select retailers including atmos.
Trend Themes
1. Glow-in-the-dark Sneakers - The popularity of glow-in-the-dark sneakers as a unique design concept for footwear presents an opportunity to disrupt the traditional sneaker industry and innovate in the creation of new materials and designs.
2. Neon Colorways - The bright and bold neon colorways of Reebok's Classic Leather 2.0 sneakers open up opportunities to disrupt the fashion industry by bringing back bold colors and patterns with a modern twist.
3. Monochromatic Detailing - The clean and minimalistic aesthetic of the monochromatic colorway Trend seen in Reebok's Classic Leather 2.0 sneakers can disrupt the fashion industry by promoting simplicity and timelessness.
Industry Implications
1. Sportswear - With the trend of glow-in-the-dark sneakers, sportswear companies have an opportunity to innovate and utilize new materials and designs.
2. Footwear - The neon and monochromatic colorways in Reebok's Classic Leather 2.0 sneaker line show potential for footwear companies to disrupt their industry with bold and minimalist designs.
3. Fashion Retail - The bold color and design choices presented in Reebok's new sneaker line could disrupt the fashion retail industry by inspiring new trends to incorporate vibrant and unique designs into their clothing lines.
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