Resilience-Themed Timepieces

The Claro PRC Watch Pays Homage to the Fight Against COVID-19

The COVID-19 pandemic has seen consumers do their part to fight against the virus and stop the spread, which is something the Claro PRC watch aims to pay homage to. The timepiece is designed differently than conventional watches by highlighting a partially obstructed dial that has a red line extended across the remaining other half. This acts as the indicator for the time wheels in the dial, while also pointing to the phrase "WHO Knows" as a reminder of the organization.

The Claro PRC watch is powered by a Swiss-made CL-888 Ronda 5050 movement and features a 316L stainless steel case that's finished with a double-domed crystal. The watch comes with either sapphire or K1 crystal options to ensure optimal clarity.

Resilience-themed Accessories
Opportunity to create more accessories that pay homage to significant events and social organizations that promote resilience.
Obstructed Dial Timepieces
Opportunity to manufacture timepieces with obstructed dials that offer unique indicators or messaging, thereby standing out from conventional watches.
Crystal Options for Clarity
Opportunity to manufacture watches with different crystal options to cater to varying consumer preferences and ensure optimal clarity.

Sectors Adopting This

Fashion Accessories
Opportunity for accessory designers to create unique products that represent significant events and promote societal causes.
Watch Manufacturing
Opportunity to manufacture watches with unique features and messaging that tell stories beyond just tracking time.
Crystal Manufacturing
Opportunity to manufacture crystals for watches that cater to specific consumer preferences and ensure optimal clarity.
SCORE
3.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 25%
Freshness 9%