The COVID-19 pandemic has led to the closure of numerous businesses, including that of hair salons, leaving consumers to their own devices when it comes to maintaining their hair's color -- luckily one salon has stepped in, creating 'Civello Customized Colour Kits,' which serve as an at-home solution to any hair dye woes.
The kits are only available to the salon's existing client base, and offer personalized alternatives to boxed dyes. Each kit was carefully made for the consumer based on their Civello profile, meaning consumers can touch up their roots while still adhering to social distancing or quarantine guidelines.
The Civello Customized Colour Kits are available throughout select locations in Canada for $55.
Image Credit: Civello
What's Driving This Trend
- Customized At-home Hair Dye
- Personalized at-home hair dye kits created by hair salons are a disruptive innovation opportunity in the beauty industry.
- Maintaining Hair Color During COVID-19
- The closure of hair salons due to the pandemic has created a trend in at-home hair dye solutions, providing an opportunity for innovative hair care brands.
- Personalized DIY Beauty Solutions
- The rise of personalized kits and profiles for at-home hair dyeing showcases a trend in customized beauty experiences, opening up opportunities for disruptive innovations in the beauty industry.
Who This Affects Most
- Beauty and Personal Care
- The beauty industry has the potential to benefit from the trend of personalized at-home hair dye kits, offering innovative solutions to consumers during salon closures.
- E-commerce
- The rise in demand for at-home hair dye solutions presents an opportunity for online retailers to offer personalized, customized kits for consumers to purchase and use at their convenience.
- Technology
- Technological advancements in color-matching algorithms and personalized profiling can enhance the effectiveness and accuracy of at-home hair dye kits, making the technology industry a potential disruptor in the beauty market.
