The CityShade is something like an umbrella to shield your baby from harsh sun conditions. Made by CityMum, which was started by the New York City-based mother Micaéla Birmingham, the CityShade comes in a variety of cool patterns and colors and fits most traditional stroller models.
Birmingham started CityMum after being tired of using a blanket to shield her little loved one. Her dream went big and the CityShade is now available worldwide.
Implications - Parents in modern society are looking for products that will protect their children in every way possible. Coming out with designs that address issues not normally catered to could help to increase the amount of attention for a company.