Strada Parfumerie Created Essence of Paris, London, Rome & NYC
Laura McQuarrie — October 16, 2020 — Fashion
References: stradaparfumerie & cosmeticsbusiness
Strada Parfumerie created four unisex city-inspired fragrances that capture the scents of Paris, London, Rome and New York City. Each of the fragrances in the debut line is named after a famous street in the city. The scent created after New York City, 5th Ave, boasts notes of jasmine, saffron, amber and caramel to express style and sophistication, while Avenue Montaigne for the French capital boasts romantic bergamot, saffron, Moroccan jasmine, rose, birch and amber wood.
These fragrances from Strada Parfumerie promise to take wearers on a journey through scent, which is especially appealing to travel lovers at a time when people are prioritizing time spent at home over jetting off to an inspiring new destination.
These fragrances from Strada Parfumerie promise to take wearers on a journey through scent, which is especially appealing to travel lovers at a time when people are prioritizing time spent at home over jetting off to an inspiring new destination.
Trend Themes
1. City-inspired Fragrances - Opportunity for other perfume companies to create their own line of city-inspired fragrances for travel enthusiasts.
2. Unisex Fragrances - Chance for businesses to explore the growing market for genderless fragrances, catering to a wider audience.
3. Sensory-inspired Storytelling - Brands can create a more immersive experience for customers by exploring how to tell a story through scent and create a sensory brand experience.
Industry Implications
1. Perfume - Perfume companies can create more innovative and engaging fragrances for a wider range of customers using the concept of city-inspired scents.
2. Travel - Travel companies can use city-inspired fragrances to create a new revenue stream and forge a deeper connection with their customers through sensory experiences.
3. Retail - Retail businesses can leverage the sensory aspect of scent and storytelling to create new in-store experiences for customers, increasing foot traffic and sales.
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