Amsterdam's 3rd Pod Hotel

CitizenM Concept

Early 2008 will see a third Pod Hotel, CitizenM Hotels, open at the Amsterdam Schiphol Airport. The other two are the Qbic and the Yotel.

The 230 room (pod?) hotel is presently under construction, but the website unveils details including the community-building module. This an industry example of how to announce your concept and/or hotel opening.

The Amsterdam Schiphol Airport Hotel will be the first of many CitizenM hotels, if they succeed to roll out the concept as shown on this map of their plans:

The founders and executives of CitizenM are innovative visionaries, who have taken their well-rounded experience into creating CitizenM hotels. They include Rattan Chadha (founder and former CEO of Mexx, director and partner of Oberoi Hotels & Resorts), Jan Wulf van Alkemade (hotel specialist), Tom Bas (former member of the board of directors of NH Hotels and Golden Tulip) and Michael Levie (former Executive and VP of Operations of various international hotel chains including Sonesta and NH Hotels).

These are names to reckon with.

Pod Hotels
Opportunity for further development and expansion of pod hotels in the hospitality industry.
Community-building Module
Potential for creating innovative community-building modules in hotel designs and experiences.
Innovative Visionaries
Opportunities for collaboration with innovative visionaries in the hotel industry.

Sectors Adopting This

Hospitality
Disruptive innovation opportunities in the hospitality industry with the development of pod hotels.
Design
Opportunities to incorporate community-building modules into hotel designs and experiences for the design industry.
Travel
Collaborative opportunities with innovative visionaries in the hotel industry for the travel industry.
SCORE
5.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 89%
Freshness 8%

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