Collaboration 80s-Style Timepieces

The Citizen x Beams ANA-DEGI TEMP Watch Calls to Mind a Classic

The Citizen x Beams ANA-DEGI TEMP Watch has been unveiled as a new collaboration between the two brands that will offer wearers a different kind of user experience to enjoy for their timepiece. The watch is inspired by the 1982 original and maintains an almost identical design with a few notable updates. This includes a convex glass over the digital display to make it more visible, while the dial is paired with a number of essential components like a chronograph, thermometer and alarm.

The Citizen x Beams ANA-DEGI TEMP Watch is available for preorder from the BEAMs website, and is available in both black and white color options. The timepieces are sure to be admired by avid fans of accessories with an almost retro-futurism spin.

Retro-futurism Timepieces
Disruptive innovation opportunity: Explore creating modern timepieces that combine vintage aesthetics with futuristic features for a unique user experience.
Collaborative Watch Designs
Disruptive innovation opportunity: Collaborate with different brands to create exclusive timepieces that appeal to a broader customer base.
Enhanced User Experience for Timepieces
Disruptive innovation opportunity: Develop timepieces with improved visibility and essential components to enhance the overall user experience.

Sectors Adopting This

Fashion Accessories
Disruptive innovation opportunity: Integrate technology and innovative materials into fashion accessories to create unique and functional products.
Luxury Goods
Disruptive innovation opportunity: Create high-end timepieces that offer a combination of classic and futuristic design elements for discerning customers.
Collaborative Marketing
Disruptive innovation opportunity: Form partnerships with other brands to launch exclusive products and leverage their customer base for increased market exposure.
SCORE
3.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 35%
Freshness 9%