The Citizen Star Wars Tsuno Chrono Collection is an upcoming line of timepieces created in collaboration between the timepiece brand and the science fiction franchise itself. The watch collection consists of four 38mm bullhead chronographs styled in the likeness of Darth Vader, Darth Maul, R2-D2 and C-3PO. Several of the timepieces feature an anthropomorphic design that sees the dials acting as eyes for its respective character, which is further reinforced with strategically colored finishes.
The Citizen Star Wars Tsuno Chrono Collection is expected to be available starting in autumn at participating Citizen retailers with price points ranging from £249 to £279, depending on the style. The timepieces are perfect for avid fans seeking out a more mature way to incorporate their fandom into their everyday style.
Why This Trend Is Growing
- Sci-fi Timepiece Collections
- The trend of launching sci-fi themed collections of watches opens up new opportunities for collaborations between pop culture and fashion brands.
- Anthropomorphic Watch Designs
- The trend of timepieces with anthropomorphic designs that use dials as eyes offers a new dimension to the design of watches beyond functionality.
- Mature Fandom Fashion
- The trend of incorporating fandom into everyday style in a more subtle way is creating demand for branded products that are not overtly geeky.
Industries Being Reshaped
- Watches
- The watch industry can explore collaborations with pop culture franchises to appeal to a more diverse customer base.
- Fashion
- Fashion brands can tap into fandom by creating subtle design elements on clothing and accessories.
- Pop Culture Merchandise
- The trend of mature fandom fashion creates opportunities for pop culture merchandise to reach a wider audience with a more sophisticated taste.
