The Cinema L'Amour Campaign Encourages Bringing Tissues
Amelia Roblin — January 6, 2011 — Naughty
References: cinematreasures.org & adsoftheworld
Subtle until you read into the context, the Cinema L'Amour campaign ads win attention with words. These simple prints composed by the Canadian Bleublancrouge advertising agency depict quite plainly a yellow admission ticket and a descriptive one-liner.
Promoting the Montreal theater's four new porn movie showings each month, the Cinema L'Amour campaign asserts that the experience includes "more screams than a horror movie" and the necessity for tear-free tissues, for overall "two thumbs in" entertainment. Indecent, yet effective!
Promoting the Montreal theater's four new porn movie showings each month, the Cinema L'Amour campaign asserts that the experience includes "more screams than a horror movie" and the necessity for tear-free tissues, for overall "two thumbs in" entertainment. Indecent, yet effective!
Trend Themes
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Subtle Advertising — Opportunity for businesses to use minimalistic and clever ads to grab attention.
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Provocative Promotions — Innovative marketing strategies that push boundaries and challenge societal norms.
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Emotional Connection — Creating campaigns that evoke strong emotions in consumers for memorable brand experiences.
Industry Implications
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Entertainment — Opportunity for adult entertainment industry to explore unique and creative marketing approaches.
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Advertising — New avenues for advertising agencies to develop attention-grabbing and controversial campaigns.
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Tissue Manufacturers — Unconventional marketing opportunities for tissue manufacturers to promote their products for non-traditional uses.
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