Kyle van Blerk Turns Cancer Stick Packages Into Mini Masterpieces
Marissa Brassfield — September 19, 2009 — Art & Design
References: behance.net
These cigarette pack haikus by Kyle van Blerk effectively turn cancer stick packages into mini masterpieces with the help of some cleverly-placed correction fluid. Okay, so wordsmiths will note that these aren't official haikus (remember the 5-7-5 mora rule?), but they're short-form poetry for sure.
Check out the gallery above for more images of the cigarette pack haikus by Kyle van Blerk, and keep clicking for more poetry creations.
Implications - These cigarette haikus imbue this product with romantic qualities that are appealing to many consumers. Companies cannot underestimate the power of emotional appeal when it comes to selling a product, and small connotations of sentiment can make a huge difference.
Check out the gallery above for more images of the cigarette pack haikus by Kyle van Blerk, and keep clicking for more poetry creations.
Implications - These cigarette haikus imbue this product with romantic qualities that are appealing to many consumers. Companies cannot underestimate the power of emotional appeal when it comes to selling a product, and small connotations of sentiment can make a huge difference.
Trend Themes
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Emotional Branding — Using emotional appeal to sell products can have a significant impact on consumer interest and loyalty.
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Creative Packaging — Innovative packaging designs can transform ordinary products into unique and appealing creations.
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Short-form Poetry — Exploring creative ways to incorporate poetry into products can attract attention and engage consumers.
Industry Implications
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Tobacco Industry — The cigarette packaging industry can explore creative ways to enhance their product's appeal and differentiate themselves in a highly regulated market.
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Art and Design Industry — Artistic individuals and design companies can find opportunities in creating unique and visually appealing packaging designs for various consumer products.
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Advertising and Marketing Industry — The advertising and marketing industry can leverage emotional branding techniques to help companies better connect with consumers and drive product sales.
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