The Chuck Taylor MC18 Reinvents the Iconic Shoe

 - Nov 6, 2018
References: esquire & fastcompany
Classic Converse shoes have remained wholly unchanged over the years but the Chuck Taylor MC18 now offers Converse fans a winter-proof offering. Sporting a thick and treaded outer sole, the shoe slightly resembles a utility boot but remains undeniably Converse. The upper portion of the Chuck Taylor MC18 retains the classic canvas material but features a thicker weight and more substantial construction to survive the harsh winters.

The Chuck Taylor MC18 is part of Converse's new strategy for reinvention, which began when Nike alum Davide Grasso was named as CEO. The new strategy aims to diversify Converse's portfolio, which previously relied heavily on the legacy of Chuck Taylor. The MC18 is just the first expression of this plan, as its unique design and winter-proofing helps define the brand as something new.

Image Credit: Converse