Pop culture action hero Chuck Norris finally has an action movie dedicated entirely to him in Chuck Norris the Movie 2012. It's a pity that the trailer for what would be the greatest film achievement in action movie history is only a spoof, made from several clips of Norris's iconic 80s action movies.
From 'Sidekicks' to 'Missing in Action' to 'The Delta Force,' Chuck Norris the Movie includes every film needed for the best Sunday movie marathon ever. The clip also includes some of the Norris's TV appearances, giving audiences a look at the film star's charismatic, off-screen personality.
While the film may not be in production yet, the supercut trailer may be enough of a pitch for Hollywood to get the ball rolling.
What's Driving This Trend
- Action-adventure Film Revivals
- The resurgence of classic action heroes presents an opportunity for filmmakers to explore untapped markets by creating new films catering to older audiences.
- Nostalgia Marketing
- By using a throwback approach, advertisers can create campaigns that speak to older audience members and create a sense of nostalgia that could potentially gain younger audience members' interest.
- Fan-made Content
- The prevalence of easily accessible editing software has created an opportunity for fans to create their movies dedicated to their favorite franchises or stars.
Who This Affects Most
- Film Production
- Film production companies can take advantage of the nostalgia marketing trend by investing in reviving classic action heroes to create new box office hits.
- Advertising
- Marketing firms can utilize the popularity of classic action stars by creating advertising campaigns that tap into nostalgia or parody old characters to gain new consumers' attention.
- Video Editing Software
- The prevalence of video editing software presents opportunities for software developers to create more accessible editing tools, allowing fans to create and share fan-made movie content more easily.
