Christopher Niemann recently posted a humorous series of images illustrating a variety of new hand gestures to join 'rock,' 'paper' and 'scissors' in the classic hand game. The new hand gestures were created to be used by politicians in Washington. Christopher Niemann created a series of hand series to complement the pressing issues facing America's leaders.
Politicians can now clearly express themselves with hand gestures representing 'gold,' 'liar,' 'budget cuts' and 'treasury bonds.' While these hand gestures may not be that entertaining for children, they offer some much-needed comedic relief for those feeling anxious about the recession.
Implications - Businesses that portray a humorous or entertaining image of themselves and their products will benefit by appealing to a wide audience. Consumers will perceive these qualities as highly approachable and will be more inclined to invest their trust and money in these types of businesses.