Adding to the ever-growing roster of Christmas ad campaigns, NBA is joining in on holiday festivities.
The video features Derrick Rose, Kevin Durant, Stephen Curry, James Harden and Steve Nash shooting basketballs at the three-point line into hoops (nothing new, right?) but with a special, festive twist: with Christmas bells attached to nets. The players effortlessly shoot at the hoops and as the basketballs pass through, a basketball-inspired musical performance of the popular Christmas song, 'Jingle Bells' chime. LeBron James ends the song with a dunk, asking "please tell me the camera was on."
Also featured in the video are special-edition Christmas Day uniforms that ten of the teams will wear on the Christmas Day games for 2013 and are available for sale in stores.
Key Themes Behind This Trend
- Christmas Ad Campaigns
- Disruptive innovation opportunity: Using creative and festive twists in advertisements to engage customers during the holiday season.
- Basketball-inspired Musical Performances
- Disruptive innovation opportunity: Creating unique experiences by combining sports and music in interactive ways.
- Special-edition Team Uniforms
- Disruptive innovation opportunity: Designing limited edition merchandise that fans can purchase to feel more connected to their favorite sports teams during special events.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Incorporating innovative and festive strategies to captivate audiences and stand out in a crowded advertising landscape.
- Entertainment
- Disruptive innovation opportunity: Blending sports and music to create engaging and memorable experiences that attract a wider range of audiences.
- Sports Merchandise
- Disruptive innovation opportunity: Introducing limited edition team merchandise tied to special events to drive sales and create a sense of exclusivity among fans.
