The latest venture for coffee giant Starbucks involves a collaboration with 'Project Runway' winner Christian Siriano. The Christian Siriano Starbucks collaboration is just in time for the holidays, and is a specially designed mini-Starbucks-card that fits on your keychain.
The Christian Siriano Starbucks mini-card can be activated online and gives you free drinks on your birthday, free soy milk and free syrups.
Implications - Conventional objects are no longer seen as interesting to the modern-day consumer who places value on the unique. Ideas such as designer coffee cards that provide benefits are seen as special to consumers and will encourage frequent use and enthusiasm for not only the piece, but the campaign behind it.