American fast food restaurant chain Del Taco has announced a series of new menu additions in time for the fall that incorporate Cholula Hot Sauce. The updated menu includes crispy chicken tacos, burritos, breakfast rolls, and topping-heavy fries—each of which is loaded with the delicious chili-based hot sauce. Given that Cholula is one of the most widely popular hot sauce brands in the US, the new additions are likely to appeal to the many consumers who've grown to love the product.
Del Taco CMO Tim Hackbardt spoke to the collaboration with Cholula Food Company, stating "We’ve received an incredible response and strong customer demand for our Crispy Chicken since introducing it to our permanent menu this summer. We want to build on that momentum by giving our fans even more crave-worthy flavor options, and what better way to do so than with an iconic hot sauce brand collaboration."
Image Credit: Restaurant News / Del Taco
What's Driving This Trend
- Hot Sauce-branded Menu Expansions
- The trend of incorporating popular hot sauce brands into menu items offers an opportunity for restaurants to attract consumers who enjoy spicy food.
- Collaborations with Iconic Brands
- Collaborating with well-known brands, like Cholula Hot Sauce, can help restaurants create new menu offerings and generate buzz among consumers.
- Topping-heavy Menu Items
- Incorporating toppings, like Cholula Hot Sauce, into menu items such as fries and breakfast rolls, adds a level of customization and flavor that consumers crave.
Who This Affects Most
- Fast Food Restaurants
- Fast food restaurants can incorporate popular hot sauce brands into menu items, offering new flavors and attracting consumers who enjoy spicy food.
- Hot Sauce Manufacturers
- Hot sauce manufacturers can partner with restaurants to create new menu offerings and increase brand awareness among consumers.
- Food Service Industry
- The food service industry can benefit from collaborations with iconic brands, like Cholula Hot Sauce, to create unique and crave-worthy menu items.
