BrewDog’s Wonderland Cocktails range debuted in fall 2023 and one year later, the brand is expanding the lineup with a ready-to-drink Chocolate Orange Espresso Martini in a can.
“After trialing a few variants, chocolate orange resonated with us. Not only does it taste sublime, but it’s a recognized and loved flavor combination," said Steven Kearsley, managing director of BrewDog Distilling Co. "As soon as we tried the liquid, it felt like the natural new launch, just in time for the festive period. At 14% [ABV], it’s one of our signature shake-and-serve cocktails.”
This rich and decadent espresso martini in a can is prepared with the company's Abstrakt vodka, Arabica coffee and an orange-flavored liqueur.
Key Themes Behind This Trend
- RTD Craft Cocktails
- The surge in canned, ready-to-drink craft cocktails presents new avenues for developing unique and convenient alcoholic beverages.
- Flavored Spirits Infusion
- The popular blend of flavors such as chocolate and orange offers potential for crafting distinct, flavored spirit products that appeal to a broad audience.
- Holiday-themed Beverages
- Introducing festive-themed alcoholic drinks capitalizes on seasonal consumer preferences, driving sales during key celebratory periods.
Where This Applies
- Alcoholic Beverages
- Innovation within the canned cocktails sector disrupts traditional beverage formats with convenience and flavor diversity.
- Specialty Coffee
- Combining high-quality Arabica coffee with spirits opens opportunities for cross-industry products targeting both coffee and cocktail enthusiasts.
- Packaging Technology
- Developments in canning technology facilitate the preservation and portability of complex cocktails, transforming market dynamics.
