Cookie-Inspired Eyeshadow Palettes

Too Faced New Chocolate Chip Palettes Look Good Enough to Eat

While Too Faced has already created products inspired by everything from chocolate bars to peanut butter and jelly sandwiches, now the hit beauty brand is upping the ante with its new Chocolate Chip palettes. While the makeup isn't actually edible, the colors and scents in the new collection are sure to remind consumers of their favorite dessert.

The new Chocolate Chip palettes from Too Faced come in two different versions, both of which will be released on Black Friday. The brown Chocolate Chip palette will be available exclusively on the brand's website, while the white Chocolate Chip palette will be available from the Sephora website. The brown version will also contain velvety neutrals, while the white version will be packed with shimmery shades.

Regardless of which version consumers go for, the new palettes are the next best thing to a batch of freshly baked cookies.

Cookie-inspired Makeup
Opportunity to create more makeup products inspired by desserts and sweet treats.
Limited-edition Collections
Opportunity to release limited-edition makeup collections to create excitement and exclusivity.
Scented Cosmetics
Opportunity to introduce scented makeup products that enhance the sensory experience.

Where This Applies

Beauty and Cosmetics
Opportunity for beauty brands to innovate and create unique and tempting makeup products.
E-commerce
Opportunity for online retailers to capitalize on exclusive product launches and drive sales.
Fragrance Industry
Opportunity for fragrance companies to collaborate with makeup brands to create scented cosmetic products.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 76%
Freshness 8%