Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Creamy Infused Cold Brews

Chobani Coffee Feature the Brand's Oat Milks and Dairy Creamers

— January 14, 2021 — Lifestyle
Chobani is expanding into new categories with the launch of ready-to-drink Chobani Coffee, which features varieties that are enhanced with the brand's own oat milks and dairy creamers. Made with a base of coffee from single-origin 100% Arabica beans, the beverages tap into the ever-expanding ready-to-drink coffee category. Fans of the brand can choose from varieties like Cold Brew Pure Black, which is free from sugar and dairy, as well as Cold Brew with Oatmilk and Cold Brew with Sweet Creamer.

As Peter McGuinness, President and COO of Chobani, identifies, the all-new Chobani Coffee is "geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk."

Image Credit: Chobani
Trend Themes
1. Plant-based Cold Brews - There is an opportunity for companies to innovate by creating more plant-based cold brew options to cater to the growing demand for dairy-free and vegan products.
2. Customizable RTD Coffee - An opportunity exists for brands to create customizable ready-to-drink coffee that allows customers to choose their own creamers and sweeteners for a more personalized experience.
3. Sustainable Coffee Packaging - Brands can innovate by developing sustainable packaging for ready-to-drink coffee products, as environmentally-conscious consumers seek out more eco-friendly options.
Industry Implications
1. Dairy Industry - The dairy industry can explore opportunities to innovate by developing alternative plant-based creamers to cater to changing consumer preferences.
2. Coffee Industry - The coffee industry can explore opportunities to innovate by developing custom blends and flavors for ready-to-drink coffee to cater to diverse consumer preferences.
3. Packaging Industry - There is an opportunity for the packaging industry to innovate by developing more sustainable and biodegradable packaging materials for ready-to-drink coffee products.
3.1
Score
Popularity
Activity
Freshness