Chic On-the-Go Pictorials

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The Chloe Fall 2010 Campaign Appeals to the Modern Day Woman

— July 13, 2010 — Fashion
I absolutely love seeing a woman who is completely busy, but completely chic from head-to-toe. The Chloe Fall 2010 Campaign embodies that city slicker and fashion model Raquel Zimmermann makes the whole thing look effortless -- just the way it should be done.

The label's fall advertisements really appeal to the modern day women with its signature elegant fashion pieces and of course, the drool-worthy Chloe bag. Be sure to check out the gallery for more shots by photographer Inez van Lamsweerde and Vinoodh Matadin.

Trend Themes

  1. Effortless Chic Fashion — Opportunity to create clothing and accessories that are both stylish and practical for busy women.
  2. City Slicker Style — Opportunity to design fashion pieces that are both sophisticated and versatile for urban environments.
  3. Pictorial Ad Campaigns — Opportunity to create visually stunning advertisements that tell a story and appeal to modern day women.

Industry Implications

  1. Fashion Industry — Opportunity to design and sell clothing and accessories that cater to the needs of busy, modern women.
  2. Photography Industry — Opportunity to specialize in pictorial ad campaigns that showcase a brand's products and appeal to a target audience.
  3. Marketing Industry — Opportunity to develop creative advertising strategies that incorporate visually appealing campaigns to target specific demographics.
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