SAAM1 is a menswear brand that's behind a clothing line that was made to honor the Chinese Zodiac signs and the culture of the country. The founder of the company is Joseph Li, a designer who previously worked for Shanghai Tang -- an international Hong Kong-based clothing brand.
With his latest collection, Joseph Li incorporates symbols taken from Chinese Zodiac signs and infuses them into Western-style garments. He does this as a means to bring more awareness of the rich Asian culture to more, showcasing the beauty of its traditional embroidery techniques as well as its history. The SAAM1 series is said to be entirely crafted within 'Lee Kung Man,' a "65-year-old knitting factory" in Hong Kong. Included within the collection are a number of reversible silk satin jackets and graphic long-sleeve crew necks.
Key Themes Behind This Trend
- Zodiac-inspired Menswear
- Opportunity for more cultural representation in the fashion industry through incorporating cultural symbols and techniques into mainstream fashion
- Reversible Silk Satin Jackets
- Increased popularity of reversible clothing and innovative materials in the fashion industry
- Traditional Embroidery Techniques
- Growing interest in handmade and artisanal techniques in fashion design
Where This Applies
- Fashion
- Potential for brands to differentiate themselves by incorporating cultural elements into their clothing lines
- Textiles
- Opportunity for textile manufacturers to create new materials and fabrics with reversible properties
- Crafts
- Rise of interest in traditional embroidery and hand weaving techniques in fashion and design industries
