Jeremy Gutsche — January 14, 2006 — Autos
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The cheep and sexy Geely cars are coming to America. The Geely CD concept (shown) is expected to sell for $13,500, making it one of the least expensive automobiles ever to grace North American shores. It's a fascinating concept, so we'll have to watch closely to see how well it plays out. Will Americans gravitate towards to inexpensive new machines? Well, the brand itself is derived from a Chinese phrase that means, "I am lucky," so maybe that luck will play out in the company's favor.
Trend Themes
1. Entry of Chinese Automakers in US - The entry of Geely in the US market has created an opportunity for other low-cost Chinese automakers to follow through with their own offerings.
2. Rise of Electric Vehicles in the US Market - Geelys' entry in the US automobile market as a low-cost, efficient car option could potentially disrupt the dominance of traditional gasoline-dependent vehicles.
3. Shift Towards Low-cost Automobile Ownership - Geely's low-cost options have the potential to disrupt the traditional model of automobile ownership by providing high-quality, low-cost vehicles for the US market.
Industry Implications
1. Automobile Manufacturing - The entry of Chinese automobile brands in the US market has created opportunities for other low-cost brands in the manufacturing industry to enter the US market.
2. Renewable Energy - Geely's potential influence in the US market could disrupt the existing dominance of traditional gasoline vehicles and shift towards electric vehicles.
3. Consumer Goods - Geely's emphasis on inexpensive, yet efficient vehicles has created an opportunity in the consumer goods industry for low-cost vehicles that cater to the budget-conscious consumer.
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