Parental Play

Trend Hunter's Armida Discusses Her Favorite Parent and Child Bonding Gear

The best Father's Day gifts are the ones that allow parents and children to play together, enhancing child bonding. Trend Hunter Research Expert and Senior Editor Armida Ascano talks about her favorite examples of this trend, including
open concept baby beds, jungle gym recliners and toy train track-printed t-shirts.

Most of these child bonding activities involve furniture. Whether it's a baby bed attachment, an elongated rocking chair or a recliner with climbing gear up its back, these pieces allow parents and their children to connect using functional home items. This also caters to new or particularly tired parents, as they can relax while the child bonding occurs. This is especially the case with the track-printed tees, as the dad can have a lie-down while the child plays with toy cars.

Interactive Furniture
Opportunity for furniture companies to create interactive pieces that allow parents and children to play together and enhance child bonding
Functional Wearables
Opportunity for wearable companies to create clothing with playful designs that encourage parent and child bonding
Customizable Parent-child Activities
Opportunity for companies to create personalized parent-child activities and experiences that enhance bonding

Where This Applies

Furniture
Companies in the furniture industry can capitalize on the trend of interactive furniture for parent-child bonding
Apparel
Companies in the apparel industry can create functional and playful clothing designs that encourage parent-child bonding
Entertainment
Companies in the entertainment industry can create customizable parent-child activities and experiences that enhance bonding
SCORE
2.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 33%
Freshness 8%